Trai should ban 100 sms'es per day
The action by Trai comes after the functioning of several SMS-based services of banks & e-commerce platforms was hit on Monday as TSPs implemented the second phase of SMS regulation.
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The action by Trai comes after the functioning of several SMS-based services of banks và e-commerce platforms was hit on Monday as TSPs implemented the second phase of SMS regulation.
The Telecom Regulatory Authority of India (Trai) on Tuesday temporarily suspended the scrubbing of short message service or SMS by telecom service providers (TSP) for seven days to lớn allow principal entities to lớn register their messaging templates. Trai has asked the telecom companies to lớn inform the respective sầu principal entities and facilitate their registration within the stipulated time.
Department of Telecommunications (DoT) officials will, on Wednesday, also meet the TSPs, Trai officials, ngân hàng executives, and other principal entities that sover SMSes to lớn users, and ask them lớn expedite the process of registration so that this giải pháp công nghệ could be brought inkhổng lồ place as soon as possible, senior government officials said.
The action by Trai comes after the functioning of several SMS-based services of banks and e-commerce platforms was hit on Monday as TSPs implemented the second phase of SMS regulation. As per Trai norms, the content of all SMSes will now be verified before it is allowed to be delivered on the users’ device. This process, known as scrubbing, was implemented from Monday after several delays. The new Trai regulations for principal entities, which will be allowed lớn skết thúc SMSes khổng lồ customers, seek registration of senders, telemarketers, headers, content, templates, consent templates and subscriber preference.
Explained
Content to lớn be verified
As per Trai norms, the nội dung of all SMSes will now be verified before it is allowed khổng lồ be delivered on the users’ device.
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Trai, in 2018, released a framework under which telcos could use a distributed ledger giải pháp công nghệ or blockchain khổng lồ verify the sender information and content of every commercial SMS before it was delivered on the user’s device. All unregistered commercial senders were banned from sending any SMSes by the new technology.
“Blockchain will ensure two things — non-repudiation và confidentiality. Only those authorised to access details will be able lớn access subscriber details and only when they need to deliver service,” the then Trai Chairman R S Sharma had then said.
Despite reminders from telcos and Trai, most principal entities or agencies that sover commercial SMSes had not registered themselves, following which their messages were not getting delivered on Monday. According to lớn Trai, the old công nghệ & platkhung allowed unscrupulous telemarketers lớn override the stated preference of the subscriber by claiming consent that may have been surreptitiously obtained.
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